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Is the UFC Crumbling?
Several superstars want out and Conor McGregor has retired for the third time in four years
Mystic Mac has done gargantuan things for Dana White’s company. He’s done something that no other fighter has come close to.
He’s transcended the world of the fight game. He’s in popular culture, and he’s a name that most households recognize immediately. When somebody says cryptocurrency, you think bitcoin. When somebody says UFC, you think Conor McGregor. He’s become the most-watched highlight reel for mixed martial arts on YouTube and has had documentaries to immortalize his success — one of which is on Netflix.
And that’s not an easy thing to accomplish. The UFC is filled with superstars that probably exceed Conor by most metric. In the last 3 years, Conor has fought twice. Yet, Conor’s pull in the UFC is unequivocal and universally understood.
In a world that has had superstars such as George St. Pierre, Anderson Silva, Demetrius Johnson, Chuck Liddell, and Royce Gracie, it’s hard to single out one person that…